'It was never meant to be an 'event' and I never planned to become a promoter,' Edison said.
It all started 10 years ago with Martini Tuesdays, a weekly gathering of a few friends at that time. His duties include designing the fliers and website, and booking venues and performers for the events. As the one-man force behind SoBeSocial Club (), it's also his business to organize and promote the events. There's The Simple Life each Thursday, Hype on Fridays, Jump every Sunday, Martini Tuesdays once a month, and a new monthly event called Plastic is in the works.īut Edison's duties go beyond hosting. THE LIFE: Social networking in the 21st centuryĮdison Farrow has what many may consider a dream job.Īt least three nights a week - and a couple of extra nights a month - he hosts a party for gay Miami at some of the city's most glamorous and trendy hot spots.
